Democrazy

I did my MA internship at Democrazy, a concert venue and music organisation based in Ghent, Belgium. I worked on communication, social media and the weekly newsletter, while also looking at a bigger question: who actually makes up their audience?

To answer that, I combined Democrazy's ticketing data with Spotify data and built a tool that helps the team understand their audience and predict how well a new artist might fit. I also built a dashboard where the marketing and programming teams can explore the data and use the insights in their day-to-day work.

The tool uses several anonymised data points from the hundreds of ticket buyers each week to identify taste profiles and patterns within the audience. It combines this with data from Spotify's API to analyse listening trends and predict how well a particular artist might fit with Democrazy's audience. The same data is also used to automatically generate Democrazy's weekly Spotify playlist.