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De Speld - Branded content

Branded Content · 2019-2021 · Internship CMD & Freelance Work

For several years, I worked on branded content for the Dutch satirical news website De Speld. The work involved developing editorial formats and stories that fit the tone and style of the publication while still meeting the goals of the brand or organisation behind them.

I worked on campaigns for organisations including IKEA, KPN, Milieudefensie, Trimbos and Beefeater.

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